The best customer experience is built on details

Founded in 2017, Fit Tammisto has grown into one of the largest fitness centres in Europe. The success behind  its growth is in its newly renovated, modern facilities, where every detail has been carefully designed from the user’s perspective. The new premises, opened in autumn 2024, span an impressive 4,500 square meters, including a 1,400 m² outdoor training area and a 2,000 m² indoor fitness space. In addition to equipment and facilities, significant attention was given to lighting and AV solutions to enhance the customer experience. These solutions were implemented by Electro Waves.

Fit Tammisto’s founder and CEO, Riku Kärkkäinen, shares the background of the collaboration: “Our previous experience with Electro Waves was excellent, and I knew they were the best professionals in their field. That’s why they were the natural choice for this project.”

According to Riku, the lighting and AV technology have big impact on customer satisfaction and the gym’s overall success: “The customer experience is elevated to a whole new level. Fit Tammisto would be a completely different gym without the carefully planned lighting, soundscape, and other details. Customer numbers wouldn’t be this high without this investment.”

The lighting designed by Electro Waves includes approximately one kilometer of LED light strips, with color schemes that can be adjusted to match events and moods. Customers have praised the unique style of the lighting: “I’ve heard customers comparing Fit Tammisto to famous gyms in Dubai and Texas. They say it doesn’t look like a typical Finnish gym at all,” says the gym director.

The implementation by Electro Waves progressed as planned and stayed on schedule. “Everything went exactly as it should. The final result met our expectations perfectly,” says Riku Kärkkäinen. Additionally, automated systems installed in group exercise areas allow users to control virtual classes via a touchscreen, enabling easy adjustments to both lighting and audio settings.

Fit Tammisto also focuses on details that differentiates it from other fitness centers. The entrepreneur closely follows trends to be among the first to offer customers what they want. The world-class gym features diverse equipment designed for glute workouts, a year-round outdoor training area, and Egym machines that make workouts smarter and more efficient.

The successful opening has made the Fit Tammisto entrepreneur to consider the next steps. Riku reveals that further expansion might be on the horizon: “We’re planning to add 540 square meters by summer 2025.”

The collaboration between Electro Waves and Fit Tammisto demonstrates how meeting the  customer needs and incorporating high-quality AV solutions can take the customer experience and business growth opportunities to an entirely new level.